2021 has not been the best of years for restaurants and hospitality industry as a whole. Most restaurants have been operating on half or quarter facilities while others remain shut. All this was in line with the Coronavirus control measures like lockdown and social distancing.
As normalcy returns to several places, your promotional tactics will be the difference between prospering or struggling for the next few years. Here are some of the ways to promote your business post Coronavirus.
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Embrace Online Promotion Tactics
The online world has grown massively over the past year. Most people are working, catching up, and ordering meals online. Embracing the digital world is your best shot at thriving.
Understand your target audience, then create an online brand that matches them. Promote your restaurant through various social media sites and online platforms. Consider various channels like online media, crowd marketing, and cooperating with other influences and food bloggers.
The more visible you are online, the more you are likely to attract new clients.
Incorporate Food Delivery Services
Once you have an online presence, the next step is to ensure ease of ordering your dishes. Provide an easy to order and checkout process for those visiting your website. Complement the process with a delivery fleet to reach your clients in their homes.
Also, sign up for food delivery services like Uber eats to ease the delivery process. Such services already attract massive traffic your restaurant can benefit from.
Using both your own and third-party delivery services ensures an assured market.
Involve Clients in your Processes
Customers are currently more robust about health than any other thing. Besides providing the most delicious meals, clients want to understand you are taking all the health precautions that you have everything in place to protect from spreading the virus.
Allowing your customers a view of your operations helps them appreciate your efforts. Use equipment like a dry aging chamber that showcases to customers of the steak aging process.
Having a peek into your processes makes for an interactive dining experience. The customer gets to feed while learning as well.
Create Irresistible Deals
With the hard economic times, it seems self-defeating to create deals for your customers. It is, however, an ideal means to attract new customers.
Use traditional deals like happy hour offers to improve sales during the slow periods. You can also offer specific day specials like buy one pizza get one free on Wednesday.
Such offers during these times are irresistible for most customers who are also finding it hard.
Launch New Menu Items
This is the time to get creative on how to retain your customers. The best way is to create various menus someone can try out on their return.
Most customers like the thrill that comes with tasting new dishes. Create a culture of trying our various menu items to stay authentic while sustaining the business.
Bottom Line
After the hard times over lockdown, restaurants are all about survival. Use these promotion tips to set you apart from your competition.