Local bakeries are community treasures. However, the foodservice industry is more competitive than ever before, and many small businesses struggle to compete against corporate giants. If you are the proud owner of a bakery, you need to get ahead of the game. Implement these four strategies as you grow your business.
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1. Display Your Products
You may have heard this common phrase before: “People eat with their eyes first.” This may be true! Research indicates that a food item’s appearance affects how its consumer registers its taste and smell. Tempt your customers into buying your delicious goods by putting them on display in eye-catching store fixtures. While taste is what matters most, some visual flair will get your treats off the shelves and into your guests’ mouths.
2. Build an Online Presence
Digital marketing is a vital tool that every modern business needs to use. At the very least, you should have a business website and a Facebook page. Try branching out to Instagram, where you can show off high-quality pictures of your yummy treats. TikTok may appeal to younger crowds, especially those interested in the baking process itself. Some businesses have even had success posting long-form ASMR and tutorial videos on YouTube.
3. Diversify Your Offerings
According to Forbes, approximately 3.1 million Americans are currently following a gluten-free diet. Meanwhile, a 2018 Gallup poll reported that 5% of U.S. adults consider themselves to be vegetarians; WorldAtlas suggests that if children under the age of 18 were included in the Gallup study, up to 10% of Americans might be vegetarian. Dairy-free, paleo, and vegan diets are also on the rise.
Take advantage of these dietary trends to broaden your customer base. Add specialty items to your menu to accommodate those with food allergies, unique health needs, or self-chosen abstentions. Once these consumers know that your bakery is a safe place to shop, they will likely come back time and time again.
4. Engage Your Customers
Customers go to bakeries not only for delicious baked goods but also for the experience. Engage your patrons by making their visit to your store interactive. For example, strike up friendly conversations during every interaction, and get to know the regulars. Post trivia questions on the menu board and offer small discounts for correct answers. Offer walk-in customers free samples and reply to questions on your social media accounts. The more you engage, the more your customers will see the person behind the business.
Your bakery is your joy and your livelihood. In today’s competitive market, you must do everything you can to make your business stand out from the rest. Show off your products, stay on top of trends, and engage your customer base.